OLeap CRM closes the loop between marketing and sales. Create, execute and track campaigns across multiple channels with the campaign wizard. Develop compelling email marketing programs and capture leads directly into your CRM system with web-to-lead forms. Manage and assign leads to your sales reps and track the marketing ROI of your programs.
Outcome
Create and execute campaigns across marketing channels
Captures leads directly into CRM System
Provide detailed views into campaign effectiveness across marketing and sales stages
Define campaign routing and approvals to ensure buy-in across the organization
Benchmark campaigns to understand which campaigns produce the most revenue
OLeap CRM Marketing Automation includes the following:
Manage web media, email, newsletter subscriptions, web-casts, telesales, print advertising, TV and radio advertising.
The OLeap Campaign Wizard simplifies the process of creating a campaign by walking users though a simple process that gathers all the information needed to execute a campaign. The Campaign Wizard gathers information about the marketing channel, target, program dates, budget, expected revenue and offer to ensure that campaigns are effective and measurable.
Outcome
Simplifies campaign design, execution and tracking
Ensures proper testing, suppression, and list management
Offers real-time activity and ROI reports
With Email Marketing, OLeap allows marketing managers to identify the correct target for a given campaign, design offers that convey the brand identity of the organization, and track the response rates once a campaign is executed.
Web-to-Lead Forms
Designed for non-technical users, OLeap CRM Web-to-Lead Forms simplify the process of capturing leads into your CRM system. By embedding a customizable form within customer-facing web sites, Web-to-Lead forms directly import campaign responses into CRM. Marketing professional can designate what kind of information they would like to capture in each form to ensure useful information is handed off to sales people for follow-up.
Outcome
Automate lead import from Web into OLeap CRM
Presents all fields and values from the Leads module
Offers design flexibility and lowers IT time in marketing support
Email Marketing
OLeap CRM Marketing Analytics allows companies to measure the effectiveness of marketing campaigns from the initial offer to a closed sales opportunity. Managers can asses the effectiveness of marketing campaigns relative to budget, channel, expected revenue and win rate to gain a full picture of how marketing programs Outcome the sales pipeline.
Outcome
Understand the ROI of marketing programs
Track which channel is most/least profitable
Replicate successful campaigns in a few simple steps
Create and execute campaigns across marketing channels
